Asiama
Exhibition stand with sleek lines and neutral colours
Asiama is a furniture brand from China and aims to offer its customers the best quality at the most competitive prices. Combining traditional craftsmanship and traditional production techniques, Asiama’s furniture are all scientific innovations.
The quality of the products is paramount
Our client, Asiama, indicated that they would like a beautiful and sleek stand during their presence at the 2024 Furniture Fair in Brussels. Our designers got to work and immediately put one important point first: the client’s high-quality, modern and beautiful furniture should stand out.
With this in mind, clean lines and neutral colours were chosen. The stand was finished with a high-quality, soft oak parquet floor and beautiful, clean lighting elements. This made the overall picture that had to radiate quality come true.
Multiple spaces
Due to the large space and oversupply of furniture in shops, it is often difficult for customers to gain insight into how the products will look at home. As we wanted to avoid this, we chose to divide the exhibition stand into multiple spaces. This creates the atmosphere of a living room and allows trade fair visitors to get a much better idea of what the furniture will look like in a domestic setting.
However, our designers did not want to create an overly stuffy feeling and chose to implement wooden slatted walls. These slats allowed visitors to maintain a limited view of the other areas of the stand and created more dimension.
Getting customers to the exhibition stand
The decision to work with different areas on the exhibition stand, created the concern that passing visitors could not see Asiama’s full offer. To avoid inhibiting this, the barrier to visiting the stand was lowered by choosing for wide and open entrances.
Take a look and discover the exhibition stand
In-house design and realisation
Expo Z took care of everything: from design to realisation of the exhibition stand. Every step of the process was finished by our own staff.
Contact Expo Z for your exhibition stand
Do you, like Asiama, need an exhibition stand tailored to your company? We will help you realise the most creative and innovative stands. Make an appointment to discuss your project. We will guide you from A to Z to a successful trade fair participation without any headaches.