NIPRO
An innovative exhibition stand for Nipro
As global market leader, Nipro offers a wide range of medical disposables and machines. Since 1954, they have been improving patient outcomes and quality of life with their high-quality products.
Geometrical stand building
At the CPHI 2023 fair in Barcelona, Nipro released its glass packaging for medicines, which would be subtly displayed in showcases.
With the briefing ‘The stand needs to be eye-catching and innovative’, the team of designers at Expo Z got to work. As a starting point, they looked at how the base and structure of the stand could attract enough attention. In addition, a constraint had to be dealt with creatively: the hall poles that were present on the stand site. These did not fit the innovative concept.
Our designers opted for powerful simplicity by adhering to a geometric design. They created a pavilion design and chose a wooden ceiling to further accentuate everything and add an architectural feel to the exhibition stand. A shed was built around the hall’s poles, making them completely invisible and allowing the stand to remain one cohesive whole. In order not to make the exhibition stand too tight, a round wall was placed as a transition from the LED wall to the bar and seating area.
Exhibition stand with an integrated LED wall
Besides the powerful design of the exhibition stand, we also looked at how additional elements could make the stand even more innovative.
A large LED wall measuring 4.50 by 2.50 metres was integrated. The wall was placed in the corner where most people walk, so it would attract every passer’s attention.
Ghost touch screens
To display the necessary presentations, ghost touch screens were chosen. These screens are a relatively new concept in the market and among stand builders. The screens are completely transparent and blend very nicely into the whole of the stand. No big black screens disturbing the innovative character of this stand.
In-house design and realisations
As an experienced stand builder, Expo Z was given carte blanche by the client to develop a creative and attractive exhibition stand. There were few if any guidelines, themes or campaigns. Expo Z took care of the complete design and realisation of this exhibition stand. The design and implementation are all done by our own professionals.
Contact Expo Z for your exhibition stand
Do you, like Nipro, need an exhibition stand tailored to your company? We will help you realise the most creative and innovative stands. Make an appointment to discuss your project. We will guide you from A to Z to a successful trade fair participation without any headaches.