Asiama
Exhibition stand with sleek lines and neutral colours
Asiama is a Chinese furniture brand committed to delivering the best quality at the most competitive prices. Combining traditional craftsmanship with innovative production techniques, Asiama’s furniture are all scientific innovations.
Prioritising quality
For the 2024 Furniture Fair in Brussels, Asiama requested a sleek and elegant stand. Our designers prioritised one key aspect: showcasing the client’s high-quality, modern and stylish furniture.
With this in mind, we opted for clean lines and neutral colours , complemented by a high-quality, soft oak parquet floor and sophisticated lighting elements. The result? An exhibition stand that exudes quality.
Creating multiple spaces
In large spaces, with an extensive range of furniture, customers often find it challenging to envision how the pieces would look at home. To address this, we divided the stand into multiple sections, each resembling a living room setup. This approach helped trade fair visitors to better imagine Asiama’s furniture in a domestic setting.
To prevent an enclosed, stifling feel, our designers implemented wooden slatted walls. These slats offered partial visibility into other areas of the stand, adding depth and dimension.
Attracting customers to the stand
Dividing the stand into different areas posed the risk that passing visitors would miss the full range of Asiama’s offerings. To counter this, we designed wide and open entrances, lowering the barrier for visitors and inviting them to explore the entire stand.
Take a look and discover the exhibition stand
In-house design and realisations
Expo Z managed every aspect of this project: from design to realisation, ensuring that every step was carried out by our dedicated team.
Contact Expo Z for your exhibition stand
Do you, like Asiama, need an exhibition stand tailored to your company? We will help you realise the most creative and innovative stands. Make an appointment to discuss your project. We will guide you from A to Z to a successful trade fair participation without any headaches.