SICK
Harmonious exhibition stand of technology and hospitality
SICK is a supplier of sensor-based solutions for industrial applications. Founded in Germany in 1946, the company has grown to become a global market leader.
Combining playfulness and professionalism
At the Indumation fair, SICK made a remarkable impression with a stand that balanced playfulness and professionalism. The clever design showcased the company’s technical expertise alongside its customer-oriented approach, attracting attention and leaving a lasting impression on visitors.
A vivid exhibition stand
SICK’s stand was characterised by its vibrant design, blending the technical display area with a hospitality area where visitors could enjoy refreshments at high tables and chairs. Wooden elements added warmth to the overall ambience. The standout feature of the stand was its striking blue colour, which not only reinforced the brand’s visual identity but also created a playful and inviting atmosphere.
A stand as an orientation point
The large 3D logo on the stand was visible from the entrance of the exhibition hall, serving as a creative and unmistakable landmark that guided visitors to the booth. This eye-catching logo not only reinforced SICK’s brand identity but also reflected the company’s meticulous attention to detail and design.
The 3D effect added to the dynamic and modern appearance of the stand, helping SICK to stand out.
The impressive LED wall featured as the centrepiece of SICK’s stand. With clear and engaging visuals, this display attracted visitors and offered an in-depth look into how SICK’s solutions enhance efficiency and safety in industrial processes.
A thoughtful design
SICK’s presence at Indumation was a prime example of how thoughtful stand design can elevate brand perception and engage customers. By combining playfulness with innovation and offering a well-balanced mix of technical displays and hospitality space, SICK created an unforgettable experience that highlighted the essence of the brand and the value of its solutions.
With the LED wall as a visual focal point and the 3D logo as a landmark, SICK not only showcased its leadership in sensor solutions, but also its ability to create compelling exhibition experiences.
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